AFRICA3

I think it’s important to say that music styles are usually not defined by the artist themselves. It has always been the promoters, radio station managers and uninformed audience that feed into these outlets privilege to name someone Else’s work. Thus, you have a glut of sounds being broad stoked with a label that will send them down the pipe with the rest of the noise.

This is a important fact. The reality is that most suits listen to a piece for a few seconds not minutes. They feel it’s the mundane cookie cutter product the delete button takes effect.  The thousands of new hopefuls that are not aware that they’re considered irrelevant .

The point is that garbage in is garbage out. Ironic that it’s usually garbage the public is sold. Garbage has been a gen X staple for decades. I guess they don’t want to appear that the current media is completely void of substance. Assembly line artist. Video mavens and plastic faces leave no traces, thank heavens.

What is one to do? The initial response should be to actually study your craft. Wisdom cannot be taken away. Experience is not subjective. It’s purely personal. Try not to predicate your work on it’s possible response. The modern audience is told what to like. The illusion of choice is mythic. Do the folks you’re trying to impress even understand music? Hell no. They predicate their trade on what sells. Music, widgets, poo poo doesn’t matter. They’re hucksters.

They make money by ripping off your dreams. There’s no price tag for success. The magic bean is smoking mirrors. Just pay the “fee” and you too can be a “premium user”. The honor to pay more than the next guy is ridiculous. Why would you set up folks like horses in a race? The answer is money talks louder than any Mp3.

Be yourself. Stop imitating junk. I get cats sending me demos of endless looping trash. Cut and paste jobs called remix’s don’t mean music. It’s a century old trend. Control at least what you create. Create with style and be different. Dare to be odd.   To be continued…..