AFRICA2

There should be no doubt at this point of the significance of the internet and your need as an artist to get your work noticed. ┬áKeep in mind that “noticed” can mean numerous things. Having your picture up along with a paragraph is something to shoot for if you are from some penal institution. In this frame that would be quite an achievement.

Having your precious Mp3 on a chart on some site along with thousands of other folks may be cool too. Gives you a little bragging material. I call this the Disneyland syndrome. Many characters, many stories, nice taste but less filling.

Linking. The endless street signs that lead through the turns and banks of cyber town. When you arrive to your destination you will be greeted by more links. Oh wow, isn’t it wonderful? Hell no.

Keeping it real, there will always be the haves and the have not’s. Cliche yes but true . Big money supports big money. Big brands prey on the desperation and desires of the young cat that’s waiting on his come ups. They dangle the carrot in front on the neophyte and get the endless premium fees that keep the dream going. What does one do?

Network. If a cat wanted to get with a fine lady, he is going to get with the group she’s with. He is going to align himself with anyone that can help him get into position to strike. If the cat is a junkie, then he get’s with the dealers and the thieves. He puts himself into position to ultimately get within range of the prize. Physically he hits the bricks. The key is to start low. The basics have to be covered. Get yourself prepared to be appreciated. Play something different. Shake up the formula. Your goods cannot be the same old same old. If a million folks are selling the same product, how are you going to shine? Common sense seems to be illusive.

Give your work that element which is not carbon copy. Most tracks are generic. A beat, a loop and garbage in between. Dare to actually put out something new. Be worth looking at. It’s not about nude photos. It’s not about claiming you are a killer. It’s about being you. ┬áTo be continued.

As stated in the prior piece, the advent of the internet has sept up a bunch of commercially oriented and market seeking folk in one big glut. I believe the Mp3 format has made gourmet meals turn into pop tarts. When you’re speaking of this format it is noted that most sites require this format for their music players. The rub? folks can sample your work by track, if decided they only want two or three, your CD suffers a loss. Royalty’s be damned. So if an artist can drudge up a synth bass laden piece of looping beats, maybe just maybe you can make enough to suffer a reasonable loss.

Now we arrive at the social site jungle. Sponsored by anyone from Clorox bleach, to Viagra or local singles seeking sex near you. You know the sites where they make cosmetic changes every couple of months to give you the illusion of progress and personality. Facebook the network site tells you to seek out old friends. However they can determine if you have too much networking going on. Unless you’re a premium subscriber. The business model of these sites are ridiculous. However they’ve become a necessary evil for today’s marketing.

The Upside? well unless you’re paying premium prices for these clone services, absolutely none. You will be a charter member of the glut. The glut is a choking number of wanna be’s desperate to become”names” in the imaginary game. Monster money is put behind top artist through funding. There’s no way the average up and comer can compete on a realistic level. I don’t care how much junk you throw up. The sites that offer radio play for the needy are jokes. If you want bragging rights that you were hear in Lithuania then I guess it’s cool. If you think some producer is lurking and trolling these venues for the next big thing then the wizard of oz comes on this holiday. Talk it over with Dorothy and Toto.

Am i’m a pessimist ? nope only because of my experiences. I’m not your average cat looking for the daylight. I’m just simply trying to keep the work available. I will sum it up in part 3.